Wednesday, June 17, 2020

Ways In Which Technology Is Changing The Funeral Industry

The funeral industry is unlike any other business, and people expect a certain level of tradition and compassion from the funeral director. However, the business world is changing every day, and these funeral homes and their directors, need to adjust and change, when it comes to new technology. There are a number of funeral directors all across Australia, and so if you want your funeral business to be successful, and to still be trading 20 years from now, then you need to add something to your business plan, that separates you from your closest competitor.

Moving with the times.

Technology needs to be embraced when it comes to the funeral industry, and if you fail to make the changes, then it might result in the closing of your business. Funeral technology is greatly impacting funeral services in a very positive way. Currently, Sydney funeral directors are embracing this technology, and when it is used properly, it is a fantastic resource. It will make the day-to-day running of the average funeral home more efficient, and this allows the funeral director and his staff, to be able to dedicate more of their time taking care of the families who have experienced a great loss. It takes a special person to carry out the many duties of a funeral director, and by integrating technology into their business, they are more efficient and have more time to help immediate family members.

Better efficiency & more productivity – Technology makes things happen more quickly, and this is essential if your business is to remain current. Many funeral directors now, offer cremation services and this is a level of technology that your funeral home needs to have, if it is to offer clients the options that they seek. A funeral director’s time is precious, and making good use of the Internet and smartphone, many things can be arranged in our the director’s absence.

Informing the community – Technology allows us to show the clients, examples of the kinds of products that they can order. Images of caskets and flower arrangements can be displayed on modern computers, and the client can make a choice based on those images. This means that the funeral home doesn’t have to keep stock on-site, and this amounts to considerable savings in revenue. This money can be used elsewhere, to make the customer experience more meaningful, and memorable. The funeral home website can give a lot of information, not only regarding the services offered, but also giving essential information about times and dates of services and cremations. It is a worthy investment to modernise your website, and you can include a review page, a page where people comment on the overall service.

A better family experience – Technology allows the families who have lost a loved one, to easily communicate with the funeral director whenever they need to. This is a very difficult time for everyone, and your funeral director knows that you might have many questions, and you might want to ask them at any time. This makes the whole experience of the family, a little bit easier to manage, and creates a long-term bond between the funeral service provider, and the affected family. Some funeral directors regularly receive video calls from distant relatives, wishing to know the details of the service, and of, course the funeral director would be happy to send some images of the service.

The service

Using Bluetooth speakers, you can create the perfect audio ambience, and even have light dimmers that can be controlled from smartphone or tablet. Many people actually plan their own funeral and the more options you have to offer, the more customised the service would be. The client could even create a playlist of songs they would like to be played and this can be left with the funeral director until such time as it is needed. Many people arrange their own funeral primarily to ensure that their immediate family is not burdened with either the cost or of making the arrangements, and this is a very thoughtful thing to do, which is becoming more popular in Australia.

Pre-planned funerals

Many people want to make sure that their funeral is not a burden on their loved ones, so they contact their local funeral director and make all the arrangements. This allows you to decide on every aspect of the funeral from the type of service and whether you are buried or cremated, plus the price is fixed, regardless of how much time elapses.

Potential customers need to be able to go online, and plan a funeral from home. This is an incredibly difficult time for all, and anything that makes it a little easier, needs to be embraced. The technology doesn’t have to be a complicated thing, it just needs to offer a process that makes the planning of a funeral much easier. It allows for easier communication between the funeral director and the family, and this allows the whole family unit, to make a decision collectively.



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