You Won’t Believe How Popular This Form of Advertising is in Austin

Austin, Texas is one of those special places that you can’t entirely put into words when describing it to other people. It has the southern charm associated with its home state alongside a sort of hipster, a millennial vibe that the many college students living there bring. It’s home to huge music festivals, paddleboard yoga on the river, and some great barbecue and street tacos.

Recently, Austin has grown even more as some major tech companies have moved headquarters to the popular Texas city. This means the culture is constantly evolving and the population only keeps growing.

With this diverse group of folks living in a beautiful yet homey city, it seems that Austin has something to offer everyone. To get the word out about what your business has to offer Austin, you need to turn to what will attract the locals.

Though traditional billboards and, of course, social media advertising campaigns are very effective, here are some popular forms of outdoor advertising in Austin that are more popular than you might be able to believe.

Street Furniture

Austin is definitely known as one of those cities that bikes. It’s the combination of the love of a healthy lifestyle, eco-consciousness, and convenience. Some folks may not have a bike, however, and may want to rent one of the bicycles or motorized scooters available for rent in this unique city.

Though it’s not known as a city that has a booming public transit system like Chicago or New York City, there are still quite a few individuals who use services like the bus to get around the city. These bus benches and shelters are great opportunities for outdoor advertising using a technique called street furniture.

One of the more alternative outdoor advertising paths that many companies take is to utilize street furniture on these rentable bikes and scooters. Many companies can either put QR codes or quick, catchy ads with website links on them to drive traffic to their website or storefront.

This method is successful in many large cities, but it’s all the more popular in Austin, Texas. This is probably due to the fact that the city is so bike-friendly and that this form of outdoor advertisement has been used in Austin since it was new on the scene. 

It also is worth noting that the young, tech-savvy population that occupies a lot of the city is the perfect group to use things like scooters and bikes for rent. 

This style of advertising in Austin is as creative and quirky as the city itself is.

Wildposting

Austin is an urban city, but it’s also a sprawling one that encompasses a good amount of space and reaches out into the suburbs. Since there are so many different areas of Austin that different citizens may find themselves in, and effective outdoor ad campaign in this area needs to have a wide reach.

This is where an aggressive, widespread ad campaign style like wildposting can be very helpful. Wildposting is an outdoor advertising style that utilizes strength in numbers. Large posters are pasted in multiple different places around densely-populated urban spaces like Austin.

The reason that this approach to outdoor advertising is because there are many different groups of people that call Austin home. Many families live there and hang out at different places than the millennial tech startup crowds. There are also students who spend the majority of their days on campus or at one of the fun dive bars and concerts in the trendy So-Co neighborhood.

By posting large advertisements everywhere around the area, you can ensure that they will be seen by all of the different communities that live in this lively city. This is especially effective for things like concerts or live performances, but can also be great for eateries and new boutique stores.

Wallscapes

If you have spent any time on social media and know someone who lives in or has been to Austin, you have definitely seen them take a photo in front of one of the many famous wallscapes located in the trendy neighborhoods there. 

These posts are a prime example of just how successful this form of advertising is in the Austin area. Wallscapes are an accessible, creative, and artistic way to showcase your business to audiences of all kinds in Austin.

Outdoor Advertising is Very Effective in Austin

Needless to say, outdoor advertising is incredibly effective in this fun city. If you’re advertising for your company in Austin, get creative with it and try one of these popular forms of advertising that are artsier than billboards.

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