If you run a brewery then your sales are the lifeblood of your business, and so anything you can do to boost them is worthwhile.
With that in mind, here are some intriguing strategies to consider which might make quite a significant difference to the volume of beer you sell.
Embrace digital menus
Plenty of breweries have their own taprooms, or even operate their own bars in order to cater to customers and build brand awareness.
In this context, a digital beer menu board can be an impactful addition that allows you to keep drinkers up to date with what is available, and ensure that they are not disappointed if they get to the bar only to find that their tipple of choice has been taken off without warning.
As well as having a brilliant bricks and mortar benefit, digital menus are also great for helping breweries to keep all of their menus consistent across multiple channels, since they can allow you to update info in real time both in-store and online. This kind of clarity and unity of function makes digital menus advantageous from both a customer satisfaction and marketing standpoint.
Create shareable content for online brand-building
Modern breweries have the opportunity not only to cater to customers within a specific region, but also to court prospective acolytes in every corner of the world.
This is easier said than done, of course, so if you want to sell your products far and wide and connect with buyers in other parts of the planet, then you can do so more reliably with the help of content marketing.
Developing entertaining, relevant content for your target audience, then sharing this via your website as well as social media, will get people talking about your brand. The content itself can take any form you see fit, whether that might be a regular blog about the craft brewing scene in your area, or information about your efforts to make your company more sustainable.
Switch from bottles to cans
This is obviously a move which has a greater upfront cost to bear than some of the other suggestions, but it is one which also has the potential for the biggest rewards in the long term.
By canning your beers rather than bottling them, you will be overcoming many of the limitations of the latter, such as in terms of increasing the longevity of your brews by shielding them from UV rays, and by making the packaging less fragile so that long distance distribution results in fewer breakages.
Expand your range
While some breweries do well from having just one or two signature beers available, we live in an age when customers crave variety as much as anything else.Therefore, if you have the opportunity and the desire to explore new beer varieties and provide these to loyal customers as well as newcomers, you could tap into entirely fresh market niches and give people a reason to keep returning to your brand.
The post 4 Ideas On How toIncrease Sales For Your Brewery Business first appeared on Feedster.
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