Customer Acquisition Strategies for eCommerce Business

eCommerce is an increasingly growing industry. This is both good news and bad news for those who have an eCommerce business. On one hand, there are plenty of potential customers for you to reach. In fact, it’s estimated that there will be over 2.14 billion global digital buyers in 2021. On the other hand, you have a lot of competition for those customers, regardless of your niche.

So, it’s important that you have some strong customer acquisition strategies in place to ensure your business not only survives but thrives. This means bringing in more people to your website and converting those visitors into customers. Below, we’ll outline some simple strategies you can implement to do both of those things.

Implement a Content Marketing Strategy

A great place to start is with a content marketing strategy. A content marketing strategy is when you produce high-quality content related to your niche, with the goal of bringing in more people to your website and expanding brand awareness. 

For example, if your eCommerce business sells tools and building materials, you could produce a series of how-to articles on home improvement topics. The hope is that people searching for information on this topic would find your article, then simultaneously learn that you have the products they need.

The reason that it’s a good idea to start with a content marketing strategy is that it can take some time to see results.

You need to have a lot of high-quality content to make the most out of it. Start planning out the different types of content you could produce, then create a section on your eCommerce site for it. Then it’s just a matter of sharing that content and getting it out to the world.

Optimize Your Conversions

It takes a lot of work to get someone to visit your website. Once you get them there, you want to convert them into a customer. The higher your conversion rate, the more value you’re getting out of the money you spend on marketing and other acquisition methods. There are several ways you can go about improving your conversions.

For example, you can run some split tests on your website, trying out different tactics and seeing which ones work best. You can try changing up the color scheme, layout, or text on your page to see which results in the best conversion rate. 

If you’re having trouble, consider working with a conversion rate optimization agency. This type of agency would know best how to improve your eCommerce site for conversions. Calculate how much an increase in your conversion rate would add to your profits, then determine if hiring an agency makes financial sense.

Provide More Personalization

Nowadays, customers love a personalized experience. If you can add more of a personal touch to their shopping experience, this may not only improve your conversion rate but your return customer rate as well. A simple way to start is by providing customers with product recommendations based on their past purchases or other items they browsed.

Another option is to add a chat feature to your website. For example, you could consider implementing WhatsApp chat for website, which will allow your team to communicate with customers who require assistance. If a customer has a question or an issue with the checkout process, someone will always stand by ready to assist them. It’s a great way to provide a better customer service experience and ensure you don’t miss out on as many sales.

Work With Influencers

Our last suggestion is to try working with influencers. Influencers are people with large social media followings who are willing to promote products or brands. As they have very engaged audiences, you can leverage this to drive traffic to your website.

For example, an eCommerce website that sells beauty products may partner with an influencer that provides makeup tips. The influencer can then demonstrate using some of your products in exchange for a fee.

To get started with influencer marketing, you need to first identify influencers in your niche. Search social media for people talking about your niche who have large followings. Then go through their account and see if they have a history of promoting products. If they do, you can reach out to them and see if they are interested in working with you.

Focus on Getting and Keeping Customers

There’s a lot to do to keep an eCommerce business running. However, if you want it to survive, you need to focus heavily on getting more visitors to your website and turning those visitors into customers. Sometimes a simple change to your website can make a big difference but you won’t know it if you aren’t constantly looking for ways to improve. 

Start with the suggestions above if you haven’t used them already but then make it a habit to keep looking for new acquisition strategies, as you never know which strategies will work best for you until you try them.

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